Fractional CRO or VP of Sales: Trusted By 39 Founders To Date

1. Go-To-Market Strategy & Execution

• Define and validate ideal customer profiles and buyer personas

• Craft clear, differentiated messaging and positioning

• Build and pressure-test pricing, packaging, and offer design

• Develop full-funnel GTM playbooks (cold outreach, inbound, partnerships, etc.)

• Create launch execution strategies for new products or markets

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2. Sales Process, Systems & Team Building

• Design and document repeatable sales processes and workflows

• Select and implement CRM and sales tools (Salesforce, HubSpot, etc.)

• Hire, onboard, and coach SDRs, AEs and RevOps support

• Establish performance metrics, compensation plans, and forecasting models

• Run pipeline reviews, deal strategy sessions, and win/loss analyses

​3. Founder Enablement & Revenue Leadership

• Act as a hands on sales leader in the early stages

• Lead investor-facing revenue strategy and traction updates

• Serve as interim CRO or VP of Sales during key growth phases

• Support founder-led sales efforts with scripts, slides and objection handling

• Run and refine discovery, demo, and negotiation playbooks

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